Welcome to DRYFT, Cristian Manole.
We’re excited to welcome a new member to the DRYFT team, bringing over a decade of experience in business development, account management and commercial operations. With a passion for building strong relationships, identifying new opportunities and delivering real results, they’ll play a key role in expanding DRYFT’s presence, connecting with new customers and supporting our growing network of distribution partners. We caught up with them to learn more about their background, what attracted them to DRYFT and what they’re most looking forward to in their new role.
Q&A with Cristian
Tell us a little about your background…
My background is in business development, account management and commercial operations, with over 10 years of experience working with businesses across a range of industries. Throughout my career, I’ve managed teams, developed customer accounts, built lasting relationships and generated new business. Having worked on both the commercial and operational sides has given me a practical understanding of how businesses operate day to day, from managing customer expectations to dealing with the challenges behind the scenes. I enjoy taking initiative, identifying new opportunities and turning ideas into results.
What attracted you to DRYFT?
The people, first and foremost. From my very first conversations, I felt genuinely welcomed and immediately noticed how passionate the team is about what they’re building. That enthusiasm was infectious, and it made me want to be part of it. I was also drawn to the trust and freedom to bring my own ideas to the table, as well as the opportunity to achieve a healthier work-life balance. I’m excited to represent a product I genuinely believe in, alongside people who clearly share that enthusiasm.
What will your role focus on?
My role will focus on growing DRYFT’s presence locally by reaching out directly to businesses and introducing the product to new customers. A big part of that will be understanding their cleaning challenges, demonstrating what DRYFT can do and identifying opportunities where it could make a real difference. The aim is to open new doors, build lasting relationships and create demand that also supports our existing distribution partners.
What is your approach to partnerships?
I like to keep things straightforward. Take the time to understand what someone actually needs, be honest about what you can deliver and then follow through. Having worked in both sales and operations, I’ve learned that reliability builds trust faster than any clever pitch. The best partnerships are the ones where people know they can count on you.
What excites you most about joining DRYFT?
What excites me most is the potential ahead of us. DRYFT is still growing, and there’s a real opportunity to introduce the technology to businesses that may never have come across it before. I enjoy meeting new people, opening doors and turning opportunities into lasting relationships. Being part of that growth and seeing the difference we can make in the market is something I’m genuinely looking forward to.