DRYFT debuts in Italy at ISSA Pulire 2025

ISSA Pulire 2025 in Milan marked DRYFT’s first appearance in Italy. The event provided the perfect stage to introduce our S-Motion Scrubber Dryer to a new audience and showcase how DRYFT is redefining professional floor cleaning across Europe.

As one of Europe’s most influential cleaning industry events, ISSA Pulire brought together facility professionals, distributors, and innovators from across the globe. For us, it was the perfect platform to showcase what sets DRYFT apart: unmatched agility, precision, and productivity - all wrapped in a machine engineered to do more, faster.

Redefining what’s possible in floor care

Throughout the event, our stand became a destination for discovery. Attendees watched live as DRYFT tackled textured surfaces, navigated tight corners with ease, and powered through cleaning zones with a unique 4200rpm scrubbing action.

Engineered in Britain and built for performance, DRYFT’s impact was undeniable. The machine’s ultra-low profile head delivered unmatched access beneath partitions and fixtures. The patented SPYDR Chassis balanced maximum brush and squeegee pressure, even on uneven floors. Its colour-coded MAGplate system allowed pads to be switched quickly and hygienically between zones, while the lightweight CORE-ion battery offered up to 75 minutes of uninterrupted runtime. Servicing was just as simple - thanks to DRYFT’s tool-free modular design.

This wasn’t just a product demo. It was a hands-on look at the future of cleaning - one where productivity is doubled, walking is reduced by 75%, and 100% of the floor surface is cleaned in a single forward pass.

Thank You, Milan

Our Italian debut was met with strong interest, positive feedback, and high engagement across the show. For professionals seeking greater speed, control, and coverage, DRYFT delivered a clear message: this is the new benchmark in floor care.